PIONEER
Proud Pioneer Spirit, continuing a legacy of brilliance.
PIONEER
背負作為先鋒的自豪
將光輝的歷史延續下去
Founded in 1994 during a time of major economic change in Japan, GINZA DIAMOND SHIRAISHI pioneered a new bridal culture with high-quality diamonds, original designs, and the concept of semi-custom rings. Over 30 years, we have connected more than 1.2 million couples with their destined diamonds, and continue to proudly share their everlasting brilliance.
A steadfast commitment in the ever-changing Ginza.
Before GINZA DIAMOND SHIRAISHI was founded in early 1990s Ginza, there were no foreign boutiques or jewelry stores on its main avenue. As one of Japan’s first bridal diamond specialty shops, its first store opened there.
For over 30 years, the “Diamond Castle of Ginza” and visiting couples have remained much the same. In a constantly evolving Ginza, only one thing has stayed unchanged—our commitment to standing beside couples in love with the everlasting brilliance of diamonds.
Fulfilling every couple’s ideal wedding ring needs, Ginza Shiraishi has accompanied them along the way, listening to countless unique love stories.
“I can’t find an engagement ring that suits me anywhere.”
From this customer’s request shortly after our opening, GINZA DIAMOND SHIRAISHI’s “semi-custom ring” concept was born—combining a loose diamond with a chosen setting to create a perfect fit, especially for her delicate hand.
Since then, we have continued to fulfill each couple’s ideal ring needs, introducing modern set rings designed to keep love close after marriage, and creating many original “story rings” inspired by the love stories we hear along the way.
Ginza Shiraishi will continue to carry the future of engagement rings.
At Ginza Shiraishi, you can relax in a private, comfortable space while searching for your destined diamond. A diamond loupe is provided so you can closely appreciate each stone’s brilliance.
Couples can share their stories and dreams while choosing rings made just for them, and we are honored to be part of this meaningful moment.
Guided by the belief of bringing two people in love together with their destined diamond, GINZA DIAMOND SHIRAISHI will continue to provide the highest quality rings—today, tomorrow, and always.
The history of GINZA DIAMOND SHIRAISHI (Ginza Shiraishi).
In November 1994, GINZA DIAMOND SHIRAISHI opened Japan’s first bridal jewelry specialty store on Ginza’s Chuo-dori.
In the late 1980s bubble economy, diamonds gained attention but engagement rings were expensive and limited in design. GINZA DIAMOND SHIRAISHI introduced semi-custom rings, and its Ginza flagship—filled with diamonds from basement to 7th floor—opened to help couples freely choose their ideal rings.
July 1995: Established SHIRAISHI Israel as a local subsidiary.
Believing that the finest engagement diamonds should be sourced directly from their origin, GINZA DIAMOND SHIRAISHI established SHIRAISHI Israel in 1995 to procure diamonds locally and provide customers with higher-quality stones at more reasonable prices.
View Diamond Sourcing
June 1996: Opened stores in the Kansai area, including Nagoya Sakae and Osaka Shinsaibashi.May 1998: Expanded to Kyushu with the opening of the Fukuoka Tenjin store.
To fulfill more customers’ ideal wedding rings and share Ginza Shiraishi’s philosophy with a wider audience, GINZA DIAMOND SHIRAISHI continued expanding its store network.
1999: GINZA DIAMOND SHIRAISHI pioneered the “set ring” styling concept.
An engagement ring carries the groom’s love, but in daily life it is often difficult to wear a diamond ring regularly.
“I want to keep the groom’s feelings with me even after marriage.”
Based on this idea, GINZA DIAMOND SHIRAISHI designs engagement and wedding rings as a unified set, so the love between two people can continuously shine on the ring finger.
December 1999 – July 2004
Opened stores in China, Hokkaido, Hokuriku, Shikoku, and the Tohoku region.
In order to better fulfill customers’ ideal wedding ring dreams and share the heartfelt spirit of GINZA DIAMOND SHIRAISHI with more people, the brand continues to open more stores.
August 2005
GINZA DIAMOND SHIRAISHI became the first to launch the “Set Ring Diamond Lily.”
The word “pair” itself represents a love story. Every story carries its own radiant light. The wedding rings designed by GINZA DIAMOND SHIRAISHI express the love stories of couples through different themes.
GINZA DIAMOND SHIRAISHI introduces the Story Ring collection, which holds each couple’s unique love story.
May 2008
Introduction of a genuine diamond tiara rental service.
To help brides shine even more brilliantly in their wedding dresses with the true brilliance of diamonds, GINZA DIAMOND SHIRAISHI began offering a genuine diamond tiara rental service.
July 2010
Launched the ultra-minimalist “St. glare” collection.
This ring features GINZA DIAMOND SHIRAISHI’s signature solitaire design, maximizing the diamond’s brilliance.
It is created so that every time the couple sees the ring, they are reminded of the moment they exchanged vows and the proposal itself, with the same enduring radiance continuing to shine. This is the sentiment embodied in the St. glare collection.
August 2012
Launched the “Love Letter Jewelry” collection.
Whether before or after marriage, men are often not very expressive with words. GINZA DIAMOND SHIRAISHI created jewelry that helps convey emotions even after marriage, which led to the birth of the Anniversary collection.
This includes anniversary jewelry to celebrate milestones between couples, as well as “baby jewelry” to celebrate the birth of a child.
October 2013
GINZA DIAMOND SHIRAISHI launched the “Smile Propose Ring,” a smile-themed engagement ring.
To support men who feel uncertain about proposing, GINZA DIAMOND SHIRAISHI introduced the Smile Propose Ring, designed specifically for proposals.
The ring features an adjustable size, allowing the proposal to be made smoothly, and after the proposal, the bride can choose her preferred ring setting design.
August 2014
Launched a new semi-custom wedding ring concept that allows free combinations and personalization: the “Anolyu” series.
Wedding rings can be freely customized in terms of material, design, and diamond setting. From over 3,000 combinations, couples can find a ring that is uniquely their own.
November 2019
Introduction of “Diamond Journey,” a system that certifies the authenticity and provenance of natural diamonds.
Now you can trace the journey of the selected diamond—how it was cut, crafted, and delivered to you, from its origin to the final presentation.
Present
GINZA DIAMOND SHIRAISHI is expanding its stores worldwide.
Over 900,000 couples have chosen our engagement and wedding rings, earning strong trust from many brides and grooms. Even after purchase, customers can continue to enjoy comprehensive after-sales services.
The three commitments of GINZA DIAMOND SHIRAISHI.
PERSON
Care and Sincerity toward customers.
We pour our blessings into engagement and wedding rings, welcoming each couple with heartfelt care and sincerity.
PRODUCTS
Care and Sincerity towards wedding rings.
We offer a wide and diverse selection of exquisite engagement and wedding rings.
PIONEER
Care and Sincerity toward customers.
As a pioneer, we are constantly embracing new challenges. Here, we would like to introduce some of our history.